About BYJULES

Jules Robinson is a multi-faceted entrepreneur, media personality, content creator, and proud mum who has turned her platform into a hub of empowerment, style, and real-life relatability.

Jules first captured the nation’s heart on Married At First Sight Australia, but since then, has built an empire — and done it her way. From launching a body-positive shapewear brand FIGUR, to designing empowering activewear and one-off fashion collections like ‘The Coolibah Club’, to collaborating with brands that align with her values, everything she creates comes with a signature Jules twist: uplifting, inclusive, and unapologetically confident.

Jules is not just a face — she’s a voice. Whether it’s a cheeky caption, an inspiring message about self-worth, or a hilarious family reel, her content always feels grounded, warm, and real. She juggles motherhood, business, content creation, and partnerships — but never without a touch of glam (and a solid skincare serum in tow).

And at the heart of it all? Jules is reshaping the world — and reminding women that sexy isn’t a size, it’s a mindset.

The BYJULES site brings it all together — a curated online space that showcases the things that Jules loves, exclusive brand codes, styling, beauty, motherhood, wellness tips, and ways to collaborate. It’s where influence meets intention.